WORK EXPERIENCE​​
2020-now
product marketing manager
ASG Technologies
I lead product marketing for ASG's IT systems management products, including messaging, enablement, collateral, optimizing the buyer journey, and other go to market aspects.
2019-2020
Senior Customer Marketing Manager
15Five
Led the customer marketing function and mentor less- experienced colleagues. I collaborate with customer success, sales, product and executive teams in the organization while developing and leading marketing programs and content that build customer engagement, advocacy and upsell opportunities, as well as operationalizing abstract ideas and processes that improve customer touch points and streamline the customer journey.
2019
Customer Marketing Manager
Fourkites
As the customer marketing manager at FourKites, I collaborated with customer success, sales, product and executive teams in the organization while developing and leading marketing programs and content that build customer engagement, advocacy and upsell opportunities, as well as operationalizing abstract ideas and processes that improve customer touch points and streamline the customer journey.
2016-2019
Content Strategist / Content Marketing Manager
Compuware
As the content marketing manager and technology writer at Compuware, I focused on strategizing, writing, editing and promoting high-level and technical thought leadership content supporting the company's software toolset and messages advocating for modern development and business culture, processes and tools.
2015-2016
Lead Content Developer
and Social Media Manager
Ignite XDS
At Ignite XDS, I led a team of content developers in strategizing and developing content as well as managing social media for several accounts, mainly automotive dealers.
2015
AdWords Account Manager
National Network of Depression Centers
While in college, I helped NNDS improve their online presence via Google AdWords campaigns and optimized landing pages I created with a small team of other marketing professionals. All work for the nonprofit was completely pro bono.
2013
Copywriter
Traffic Digital Agency
I interned as a copywriter for a digital marketing and advertising agency in summer 2013. I mostly wrote blog posts and web copy for an array of clients, but also helped manage Google AdWords and Analytics activities.
EDUCATION
2012-2015
Eastern Michigan University
B.S., magna cum laude, Written Communication
Minor, Marketing