WORK EXPERIENCE‚Äč‚Äč

2020-now

product marketing manager
ASG Technologies

I lead product marketing for ASG's IT systems management products, including messaging, enablement, collateral, optimizing the buyer journey, and other go to market aspects.

2019-2020

Senior Customer Marketing Manager
15Five

Led the customer marketing function and mentor less- experienced colleagues. I collaborate with customer success, sales, product and executive teams in the organization while developing and leading marketing programs and content that build customer engagement, advocacy and upsell opportunities, as well as operationalizing abstract ideas and processes that improve customer touch points and streamline the customer journey.

2019

Customer Marketing Manager
Fourkites

As the customer marketing manager at FourKites, I collaborated with customer success, sales, product and executive teams in the organization while developing and leading marketing programs and content that build customer engagement, advocacy and upsell opportunities, as well as operationalizing abstract ideas and processes that improve customer touch points and streamline the customer journey.

2016-2019

Content Strategist / Content Marketing Manager
Compuware

As the content marketing manager and technology writer at Compuware, I focused on strategizing, writing, editing and promoting high-level and technical thought leadership content supporting the company's software toolset and messages advocating for modern development and business culture, processes and tools.

2015-2016

Lead Content Developer
and Social Media Manager 

Ignite XDS

At Ignite XDS, I led a team of content developers in strategizing and developing content as well as managing social media for several accounts, mainly automotive dealers. 

2015

AdWords Account Manager

National Network of Depression Centers

While in college, I helped NNDS improve their online presence via Google AdWords campaigns and optimized landing pages I created with a small team of other marketing professionals. All work for the nonprofit was completely pro bono.

2013

Copywriter

Traffic Digital Agency

I interned as a copywriter for a digital marketing and advertising agency in summer 2013. I mostly wrote blog posts and web copy for an array of clients, but also helped manage Google AdWords and Analytics activities.

EDUCATION

2012-2015

Eastern Michigan University

B.S., magna cum laude, Written Communication

Minor, Marketing

2010-2012

Schoolcraft Community College